How To Set Up Google Analytics

Understanding who your website’s visitors are & how they interact with your content is the first step to creating great digital marketing plans.

What Is Google Analytics:

Google Analytics is one of the most widely used web analytics services. Best of all, it is completely free to implement on your website!

Why Use Google Analytics?

  • Discover how much traffic your website receives
  • Understand who is visiting your website
  • Learn where your traffic is coming from
  • Get a good understanding of what your most popular pages are
  • Measure engagement with your content
  • Track Conversions
  • Use Google Analytics to help optimize ad campaigns

How to Set Up Google Analytics:

Follow these steps to set up a Google Analytics (GA4) Property:

  • Create an account, or use an existing Google account at
  • Follow the prompts to create your first account.
  • If you are already logged in click on admin & choose "+ Create Account"
  • Under Property Setup they will prompt you to create a GA4 property by default.

  • Copy your Measurement ID for GA4 (formatted as G-XXXXXXXXXX).
  • If you are not creating a new GA4 property you can find your Measurement ID by going to Admin > Property (select your GA4 property) > Data Streams.

How to Install Google Analytics:

If you have access to your website’s code you can be set up in a matter of minutes. Many people need the help of a developer to complete this step. If that’s the case, simply e-mail the code to them and they will be able to help you. This task has become very common for web developers.

How to Install GA4 in Google Tag Manager:

In order to install Google Analytics, you will need access to your Google Tag Manager account.

  • Navigate to & select your container.
  • Choose Tags (left column) > New
  • Click Tag Configuration & choose "Google Analytics - GA4 Configuration”
  • Paste your Measurement ID (formatted as G-XXXXXXXXXX)
  • Click on the Triggering section > Select All Pages
  • Name your tag GA4 Configuration & click Save
  • Click submit to deploy changes onto your website

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