This guide is intended for event marketers that are focused on selling tickets for events in Clubs, Theaters, Amphitheaters, Arenas, and Stadiums. Event marketers are unique because every event has a unique target audience, so your strategy changes from event to event. Budgets are often slim, so it is imperative that you don’t waste a penny.
Fill out the form below to download our Event Marketing Guide!
Event Marketers that have a deep understanding of both booking and marketing events can help talent buyers make informed decisions when it comes to drafting an offer.
When doing market research for a potential show you would traditionally reach out to your friends at local radio stations, alternative weeklies, and maybe the local record store (it’s probably been a few years since this was your go to strategy).
The articles below explain how you can use a few of the resources available to you to do some simple market research.
If you have been in the live event business for a significant amount of time you have likely found yourself in one of the following familiar situations:
Before you even think about announcing your show you need a plan. Download our free AdPlan Template to help you organize your advertising campaign. Simply enter your show information & determine which mediums you will use for your on-sale, maintenance, and closeout periods. The spreadsheet will automatically fill in date ranges & tally your budget allocation during each time period.
Before you start sending potential ticket buyers to your website you need to make sure you have all the proper tracking pixels loaded. A Pixel is a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns.
Why Use Tracking Pixels:
Follow these steps to install LinkedIn Insight Tag.Read More
Event marketers sometimes forget that they have one of the coolest jobs on the planet. Developing strong relationships with local news producers, editors, on-air talent, and journalists is pretty natural when you are constantly inviting them to fun events. Nevertheless, Garnering publicity for your event by way of the media is something you need to invest time into.
Event marketers are experts at stretching a dollar to reach a niche audience. However, Sometimes you find yourself marketing an event with mass appeal that requires you to swing for the fences. Even when you have a substantial budget for an Arena event, Amphitheater show, or music festival you likely have a hard time putting together a TV schedule that has any substantial frequency.
90% of 13-54 year olds in the United States watch TV on a streaming platform. 3 out of 4 primarily stream, so advertising on linear TV alone isn’t going to cut it.
Event Marketers have a very unique challenge to find the right advertising channels to reach a very specific audience. It’s not as simple as purchasing a demographic, like so many advertising agencies do. You are after a fan that listens to a particular artist or a fan of a particular type of entertainment. Radio can be one of your most effective mediums to reach a big chunk of your audience at once.
Radio offers a few curated formats that can help reach big chunks of people at once, but there is never a guarantee that every listener has heard of the artist you are trying to promote. That’s where Spotify Ad Studio comes in.
Social Media has become an enormous topic. All event marketers agree that social media is important, but sometimes the sheer volume of tasks (on top of everything else you are responsible for) can be overwhelming.
These 10 tips should provide some guidance to avoid feeling overwhelmed.Read More
Event marketers spend their entire day trying to target a very specific audience. While there are new ways to reach your audience via digital marketing, email marketing is still one of the most impactful. This guide will help explain why email marketing is one of the most effective ways of connecting with your audience, and how you can create simple campaigns that engage with them.
You see display advertising every day. In fact, most people see at least 60 display ads each day on average. After reading this post you should have a pretty solid understanding of what display advertising is, where you can advertise, and who you can reach.
Event marketers have a difficult job. Every event has a different target audience, so you can’t simply copy & paste targeting methods as so many marketers do. Luckily, many ad campaigns for live events follow the same basic rhythm. These guides will give you an introduction to the major social media networks & how you can create custom audiences on each. Download our Event Marketing Guide for specific advice for event marketers.
You’ve placed all of your ad campaigns, proofed your e-mail blast, double checked your online event listings, and scheduled your posts on social media. Now’s time to sit back & wait for sales, right?
Nope! Now is the time to shut your computer & hit the streets. So many marketers have consumed themselves with digital advertising & forgot that people work, play, and live in the real world! Now is the time to implement some basic old-school marketing tactics that have worked for event marketers for decades.