Before you begin advertising on Snapchat you need to install the Snap Pixel. This piece of JavaScript code will help you measure the effectiveness of your campaigns & track actions people take on your website or app after they click on your ad. Additionally, you can create custom audiences based on pages they visit or actions they take & retarget them on Snapchat in the future.
Why Use Snap Pixel:
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Conversion Tracking: Installing Snap Pixel on your website will allow you to see how people interact with your website after viewing or clicking on your ad. Most importantly, you can view if and when someone takes an action such as making a purchase, filling out a contact form, or engaging with content.
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Optimize Ad Campaigns: With Snap Pixel installed you will be able to optimize your ad campaigns to focus on users that seem most likely to take a specific action on your website. You can optimize for conversions, Traffic, or engagement.
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Create Custom Audiences From Website Events: With Snap Pixel installed on your website you can show dynamic ads to users on Snapchat based on what they viewed or interacted with on your website.
How to Install Snap Pixel:
Follow these steps to create a Snap Pixel:
- Log In to Snapchat Ads Manager
- Click the menu in the top corner & select Manage Ads
- Click ‘Create my Snap Pixel.’
- If you have access to your website’s code then insert the code to the header section of your website.
Detailed instructions on how to configure events and dynamic ads can be found at business.snapchat.com.
How to Install Snap Pixel in Google Tag Manager:
In order to install the Snap Pixel, you will need access to your Google Tag Manager account.
Follow these steps to install Snap Pixel in Google Tag Manager:
- Log In to Snapchat Ads Manager
- Click the menu in the top corner & select Manage Ads
- Click ‘Create my Snap Pixel.’ Copy your Pixel ID & save for step #7.
- Open Google Tag Manager & navigate to the workspace you wish to implement Snap Pixel on.
- Select Templates from the menu on the left.
- Search to find ‘Snap Pixel by Snapchat’ and add it to your workspace.
- Under Variables, Choose ‘Constant’ & paste your Snap Pixel ID.
Detailed instructions on how to configure events and dynamic ads can be found at business.snapchat.com.
