90% of 13-54 year olds in the United States watch TV on a streaming platform. 3 out of 4 primarily stream, so advertising on linear TV alone isn’t going to cut it. In order to reach your audience you are going to have to adapt & begin advertising on streaming services. Hulu is certainly one of the largest ad supported streaming services, so let’s start there.
You should have a pretty good handle on your options after reading this post. You can set up campaigns for as little as $500!
Audience Targeting on Hulu
When setting up a campaign on Hulu you have quite a few options when it comes to targeting. You can target users based on the following:
- Gender
- Age (18-24, 25-34, 35-49, 50+)
- Location (Zip Code, City, State, DMA)
- Behavior
- In-Market
- Purchase
- Demographics
- Career
- Education
- Financial
- Milestones
- Interest
- Entertainment
- Food & Drink
- Home
- Lifestyle
- Travel
- Ownership
- Auto
- Home
- Pets
- Genres
Types of Hulu Ads
Ads can be :15’s or :30’s with a max size of 3GB. You can review the technical specifications for Hulu Ads here.
