An Introduction To Snapchat Ads

Are you targeting millennials & Gen Z? If so, you may want to consider adding Snapchat Ads to the mix. This elusive demographic can not be found as easily on Facebook or Instagram, so it’s important to reach them where they are. Over 229 million people use Snapchat for over 30 minutes every day.

After reading this post you should have a pretty solid understanding of what snapchat ads look like & how you can target your audience on their platform for as little as $5 a day.

Snapchat Ads Targeting

In addition to basic demographic targeting (location, age, gender), Snapchat Ads Manager gives you the option to plug into third-party data from Datalogix and Experian. These partnerships give you the tools to tap into advanced demographic targeting to reach users based on the following information:

  • Income
  • Education
  • Marital Status
  • Parental Status
  • Life Events (New Parent, Recently Married, etc)
  • Occupation

Additionally, Snapchat offers the ability to create custom audiences based on behavior on your website, information available in your customer lists, and the actions they take with your ads.

Install Snap Pixel & unlock custom audiences and conversion tracking. Read this article to get started.

Snapchat Ad Formats

Snapchat ads work because their ad formats are designed to not interrupt a user experience. Users are served with story ads, filters, or lenses that feel more natural.

  • Single Image or Video Ads:
 Single Image or Video Ads can appear as Full screen ads and enable Snapchatters to swipe up to take action.

  • Collection Ads: Collection Ads feature four tappable tiles to showcase multiple products.

  • Story Ads: Place a branded tile in Snapchat’s Discover section that tap into a series of 3-20 second Single Image or Video Ads.

  • Lenses AR Experience: Create memorable, interactive augmented reality experiences.

  • Commercials: Commercials are non-skippable 3-6 second ads. Extended play commercials are 3-180 seconds that are skippable after 6 seconds.

  • Filters: Create artistic overlays that appear after you take a snap.

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