What Is a TikTok Pixel and How to install It

In order to take your advertising on TikTok to the next level you need to install the TikTok Pixel on your website. This HTML code allows you to track actions people take on your website or app after they click on your ad. Additionally, you can create custom audiences based on pages they visit or actions they take & retarget them on TikTok in the future.

Why Use TikTok Pixel:

  • Conversion Tracking:
Installing TikTok Pixel on your website will allow you to see how people interact with your website after viewing or clicking on your ad. Most importantly, you can view if and when someone takes an action such as making a purchase, filling out a contact form, or engaging with content.

  • Optimize Ad Campaigns: With TikTok Pixel installed you will be able to optimize your ad campaigns to focus on users that seem most likely to take a specific action on your website. You can optimize for conversions, Traffic, or engagement.

  • Create Custom Audiences: From Website Events With TikTok Pixel installed on your website you can create custom audiences or lookalike audiences based on their behavior on your website. These audiences can be used for remarketing.

How to Install TikTok Pixel:

Follow these steps to create a Snap Pixel:

  1. Log In to tiktok.com/business
  2. Navigate to Library > Website Pixel > Manage
  3. Click ‘Create Pixel.’
  4. Name Your Pixel.
  5. If you have access to your website’s code then select ‘Manually install pixel code’. Otherwise, you can select ‘Install pixel code by 3rd part tool’ to install using Google Tag Manager.
  6. Install the code between the tags on your website.

Detailed instructions on how to configure tracking events can be found at tiktok.com/business.

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