ECHL Marketing Sessions

The ECHL is comprised of teams with varying levels of expertise in digital marketing. It is our goal to distribute knowledge about best practices across the league so that all of the teams have an equal opportunity to be competitive in their market.


MAY 19: CUSTOM AUDIENCES

The goal of this session is to walk through how you can create custom audiences that you can use to target your advertising.


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Fill out the form below to download the ECHL Custom Audience Guide

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APR 21: LANDING PAGE OPTIMIZATION

The goal of this session is to help improve conversion rates by pairing up targeting, creative, and landing page.


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MAR 24: HOW TO SET UP CONVERSION TRACKING

The goal of this session is to make sure each team is tracking conversions to the best of their ability. In order for this session to be beneficial it is important that all teams have pixels firing on their websites. 


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Fill out the form below to download the ECHL Conversion Tracking Guide

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FEB 17: HOW TO MEASURE THE IMPACT OF DIGITAL MARKETING CAMPAIGNS

The goal of this session is to make sure every team has all possible pixels firing on their websites. We will discuss metrics that can be tracked, which ones are important, and how to optimize digital marketing campaigns. 


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Fill out the form below to download the ECHL Pixel Planning Guide

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